cutout (n.)
An intermediary used in covert operations to insulate one party from another. If any part of the network is compromised, the principal remains unknown.

Mystery shopping and competitive benchmarking services for B2B markets.

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Direct Intelligence for Private Equity and M&A

We deliver real, up to date, scenario-based data on packaging, pricing, sales process and product - direct from competitors in the market. We currently operate across the portfolios of leading mid-market funds to collect direct data from competitor sales teams and executives for strategy, dilligence and benchmarking.

How it works

Most competitive intelligence companies rely on is second hand. A great deal of time and expense goes into acquiring hearsay evidence - quantitative surveys, 'expert' interviews, voice of customer research. We cut through the noise by talking directly to the competition.

Request demo access

We operate the industry's leading client platform, enabling customers to visualize competitor data conveniently in one location. To see a sample of the breadth and depth of data we can provide, please request access to our demo platform by submitting a contact request below.